1. New Coming of Fermented and Pickled Vegetables
The popularity of fermented and pickled vegetables will continue into 2027. The interest in products that support digestion, have a strong taste and an exciting texture gives this traditional category a whole new life.
Old storage techniques now reach the consumer in the modern and oftenpremium-in key: new flavour combinations, more attractive packaging and a more diverse range of products than before.
👉 Next to classic sauerkraut and carrot, we also recommend you try Dimdin's pickled cabbage with carrots and Viiberg's pickled red and white onions.
2. Fibre becomes the new "it"
While so far "superfood" and "protein-rich" have often sounded in health product communications, more and more are asked: How much fiber does this food contain?
Fibre forms one of the most important keywords for healthy eating. This direction is also supported by the new eating habits associated with GLP-1, where nutritious, fiber-rich and longer-sourced foods are preferred.
The fruit and vegetable product of 2027 no longer sells itself with the words "natural" or "healthy". A specific and understandable value is becoming more and more important: high fiber content.
3. Vegetables as a main course, not an addition
One of the strongest directions of foodservice is the movement of vegetables from the edge of the plate to its center.
Vegetable is no longer just an addition to meat or fish. It becomes the main component of the dish and the main hero - be it roasted cauliflower, filled pumpkin, celery steak or a colourful vegetable bowl.
This creates new opportunities for restaurants, ready-to-eat producers and retail chains alike: the consumer is looking for more flavour, variety and new uses in vegetables.
4. Fruit becomes 'a snack'
The growth of the fruit category is increasingly supported by snacking, convenient packaging and new tropical varieties.
Ready-cut fruit cups, small fruit snacks and dried and frozen fruits make the fruit an easy alternative to conventional interludes.
Source: Mintel Market Intelligence 2026/27 Food and Beverage Trends Analysis
